La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?

Abstract : Tourism becomes an increasingly competitive market. The challenge of destinations relies on the capacity to reinvent oneself. This paper analyses le concept of tourism destination as a strategic tool for tourism development. We propose a form of territorial organization based on quintuple helix model. This one allows to ensuring the necessary agility for the success of a tourist mutation.
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Submitted on : Friday, May 31, 2019 - 1:42:08 PM
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David Perrain, Philippe Jean-Pierre. La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?. Conférence AFMAT 2019, IAE de Perpignan, May 2019, Perpignan, France. ⟨hal-02144769⟩

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