The smart destination strategy, a key factor for changes in vulnerable tourist destinations?
La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulnérables ?
Abstract
Tourism becomes an increasingly competitive market. The challenge of destinations relies on the capacity to reinvent oneself. This paper analyses le concept of tourism destination as a strategic tool for tourism development. We propose a form of territorial organization based on quintuple helix model. This one allows to ensuring the necessary agility for the success of a tourist mutation.
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