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Libéralisme, interculturalité et identité au travail

Abstract : The internationalization of Malagasy firms has become an undeniable imperative for their survival. Intercultural interactions, along vertical as well as horizontal communication channels, represent a challenge that must be met by all firms concerned with ensuring harmonious coexistence and cooperation among employees with differing socio-cultural backgrounds. Two thirds of mergers or strategic alliances fail, often as a result of cultural conflicts. This observation leads us to believe that free enterprise and market oriented precepts can succeed in Madagascar only if they adapt to the local culture. This adaptation requires modifying behaviors according to the principles of transcultural management. However, cultural clash within the workplace is not limited to conflicts between locals and foreigners, it also extends to relations among locals, often defined by criteria that reflect prevailing prejudices.
Keywords : sous-cultures
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Submitted on : Friday, January 21, 2022 - 1:45:50 PM
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  • HAL Id : hal-03538416, version 1



Lala Andriamampianina Rajaonah. Libéralisme, interculturalité et identité au travail. Kabaro, revue internationale des Sciences de l'Homme et des Sociétés, 2010, Construction identitaire et interculturalité dans le monde indo-océanique, V (6-7), pp.157-168. ⟨hal-03538416⟩



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