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Conference papers

"La vie lé trop chère ... !" Quand la cherté de la vie influence le comportement d'achat des consommateurs

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https://hal.univ-reunion.fr/hal-02288895
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Submitted on : Monday, September 16, 2019 - 10:53:44 AM
Last modification on : Wednesday, November 3, 2021 - 6:01:40 AM

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  • HAL Id : hal-02288895, version 1

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Gaëlle Pothin, Christèle Camelis. "La vie lé trop chère ... !" Quand la cherté de la vie influence le comportement d'achat des consommateurs. 34ème congrès international de l’Association Française du Marketing, Laboratoire HuManiS (EA 7308); Association Française du Marketing, May 2018, Strasbourg, France. ⟨hal-02288895⟩

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