This article discusses the "e-generation’s" characteristics and the management tools and methods capable of handling them. In particular, we take a look at how to get a better grip on this generation’s values when faced with the issues of being attractive, recruitment, and employee loyalty that many enterprises have to deal with. Much food for thought is offered on these topics: establishing a new style of management (giving more meaning, handling the individualism/collective paradox, fostering intergenerational management, etc) and adapting existing tools (recruitment through social networks for instance)