Crowdlending : les échanges sociaux dans les communautés de prêt

Abstract : Crowdlending is a finance process that allows individuals to lend money to businesses in a Peer to Business (P2Binvestor) approach. We focuse on crowdlending community. Our analysis relies on a methodology using an exploratory qualitative research joining interview and netnography as an innovative approach. The results highlight the potential of Crowdlending as complementary or even sometimes substitute of the traditional bank channel and the important role played by the chartered accountant in the community loan and the social exchange.
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Nathalie Duran. Crowdlending : les échanges sociaux dans les communautés de prêt. Colloque de recherche ISTEC : Vers une transformation marketing et digitale de l’entreprise et de ses rôles ? , ISTEC Paris. École Supérieure de Commerce et de marketing, Dec 2016, Paris, France. ⟨hal-01651380⟩

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