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Journal articles

Les communications interpersonnelles, fondement des nouvelles techniques de communication en marketing ?

Cécile Maunier 1
1 CR2M - CR2M Centre de recherche sur le management et les marchés
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Journal articles
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https://hal.univ-reunion.fr/hal-01245302
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Submitted on : Thursday, December 17, 2015 - 6:45:09 AM
Last modification on : Wednesday, March 30, 2022 - 3:37:54 AM

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  • HAL Id : hal-01245302, version 1

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Cécile Maunier. Les communications interpersonnelles, fondement des nouvelles techniques de communication en marketing ?. La Revue des Sciences de Gestion, Revue des Sciences de Gestion, 2008, n° 234 (6), pp.85--95. ⟨hal-01245302⟩

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