The Impact of the Internet in Travel and Tourism: A Research Review 2001–2010
Abstract
The Internet has had a major impact on tourism both for providers and consumers. This article classifies and analyzes the wealth of research published in major tourism journals over the past 10 years to identify major areas of focus and gaps in the research landscape related to the Internet in tourism. Research articles have substantially increased in number over the past 5 years of the 10-year period under analysis. The research can be categorized into seven areas with information search, website analysis, and Internet marketing being the three most common research topics. Although Internet-related issues in tourism are commonly researched, the article calls for more case study research to be conducted that takes an e-business and organizational perspective so that other organizations can learn from the mistakes made and also from best practice.