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Représentations de l’exotisme à travers les vidéos promotionnelles de l’Île de La Réunion Tourisme

Abstract : This paper deals with advertisements related to tourism in Reunion Island available on « YouTube ». IRT, the main promoter, uses the process of exoticism to make Reunion Island an attractive destination. What kind of representation about Reunion Island is showing to people ? How can we promote Reunion Island without falling though postcolonialism ? We think that the advertising discourse acts if spectators don’t know Reunion Island because they are not aware of realities in the island. They imagine it like an idyllic land, an Eden. However, the presence of exoticism in these videos pushes us to believe that the producer looking for to show the traveler’s presumed fantasies. These images are portrayed by cinema and literature which show a sunny land, with full of exotic fruits and various natural landscapes. We are also interested about four videos of IRT, published between 2016 and 2018, in order to award this research on recent events of Reunion Island, understand what is exoticism at a particular moment and the incidence on tourists thanks to an analysis of these videos and two field researches.
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Submitted on : Tuesday, February 11, 2020 - 5:00:14 PM
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  • HAL Id : hal-02474955, version 1


Morgane Andry. Représentations de l’exotisme à travers les vidéos promotionnelles de l’Île de La Réunion Tourisme. Carnets de Recherches de l'océan Indien, 2019, Varia, 4, pp.43-59. ⟨hal-02474955⟩



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