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Introduction to the concept of experiential intensity and its influence on service brand image

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https://hal.univ-reunion.fr/hal-02288901
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Submitted on : Monday, September 16, 2019 - 10:59:42 AM
Last modification on : Tuesday, September 17, 2019 - 1:16:48 AM

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  • HAL Id : hal-02288901, version 1

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Christèle Camelis. Introduction to the concept of experiential intensity and its influence on service brand image. 11ème Séminaire International de Recherche en Management des Activités de Services, May 2010, La-Londe-les-Maures, France. ⟨hal-02288901⟩

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