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Conference Papers Year : 2010

Introduction to the concept of experiential intensity and its influence on service brand image

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hal-02288901 , version 1 (16-09-2019)

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  • HAL Id : hal-02288901 , version 1

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Christèle Camelis. Introduction to the concept of experiential intensity and its influence on service brand image. 11ème Séminaire International de Recherche en Management des Activités de Services, May 2010, La-Londe-les-Maures, France. ⟨hal-02288901⟩
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