Introduction to the concept of experiential intensity and its influence on service brand image - Université de La Réunion Access content directly
Conference Papers Year : 2010

Introduction to the concept of experiential intensity and its influence on service brand image

Christèle Camelis
Centre d'Économie et de Management de l'Océan Indien

Domains

Business administration

Réunion Univ  : Connect in order to contact the contributor

https://hal.univ-reunion.fr/hal-02288901

Submitted on : Monday, September 16, 2019-10:59:42 AM

Last modification on : Tuesday, October 19, 2021-5:56:07 PM

No file

Dates and versions

hal-02288901 , version 1 (16-09-2019)

Identifiers

  • HAL Id : hal-02288901 , version 1

Cite

Christèle Camelis. Introduction to the concept of experiential intensity and its influence on service brand image. 11ème Séminaire International de Recherche en Management des Activités de Services, May 2010, La-Londe-les-Maures, France. ⟨hal-02288901⟩

Export

BibTeX XML-TEI Dublin Core DC Terms EndNote DataCite

Collections

AFRIQ UNIV-REUNION CEMOI
18 View
0 Download

Share

Gmail Facebook X LinkedIn More