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Year : 2015
Réunion Univ : Connect in order to contact the contributor
https://hal.univ-reunion.fr/hal-01655953
Submitted on : Tuesday, December 5, 2017-12:19:20 PM
Last modification on : Tuesday, February 22, 2022-7:06:01 PM
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- HAL Id : hal-01655953 , version 1
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Julie Leroy, Arnaud Riviere. Analyse d’un échec en innovation de service BtoB : le cas de la plateforme collaborative web Ecorez. Madeleine Besson; Lyvue Guéret-Talon; Marianne Abramovici. Cas de Services : recueil de cas en marketing et management des services, EMS Editions, 2015, Etudes de cas 978-2-84769-583-0. ⟨hal-01655953⟩
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