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Analyse d’un échec en innovation de service BtoB : le cas de la plateforme collaborative web Ecorez

Julie Leroy 1 Arnaud Riviere 2
1 IAE - Institut d'Administration des Entreprises
2 CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine
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https://hal.univ-reunion.fr/hal-01655953
Contributor : Réunion Univ Connect in order to contact the contributor
Submitted on : Tuesday, December 5, 2017 - 12:19:20 PM
Last modification on : Tuesday, February 22, 2022 - 7:06:01 PM

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  • HAL Id : hal-01655953, version 1

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UNIV-REUNION | CEMOI | AFRIQ

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Julie Leroy, Arnaud Riviere. Analyse d’un échec en innovation de service BtoB : le cas de la plateforme collaborative web Ecorez. Madeleine Besson; Lyvue Guéret-Talon; Marianne Abramovici. Cas de Services : recueil de cas en marketing et management des services, EMS Editions, 2015, Etudes de cas 978-2-84769-583-0. ⟨hal-01655953⟩

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