New mode of exchange introduction: Collective and individual practices of market shaping. The case of Ecobiz©

Julie Leroy 1
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
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Submitted on : Tuesday, December 5, 2017 - 11:23:30 AM
Last modification on : Tuesday, February 5, 2019 - 12:12:36 PM

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Julie Leroy. New mode of exchange introduction: Collective and individual practices of market shaping. The case of Ecobiz©. 27th Annual Industrial Marketing and Purchasing Group Conference, IMP, Sep 2011, Glasgow, United Kingdom. ⟨hal-01655853⟩

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