L’image de marque de la destination et son impact sur les comportements post-visite des touristes

Abstract : Destination brand image and its impact on post-visit tourists behaviorsDrawing on brand image theory in the particular context of the tourism destination, this study investigates the relationship between destination brand image and tourist behavior, in terms of attachment, intention of revisit and intention of recommendation. A first qualitative study has been achieved to establish the destination’s brand image. Using a sample of 149 tourists visiting Reunion Island, and the structural modeling technique, the results reveal that destination image have positive effects on tourist behavior.
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Journal articles
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http://hal.univ-reunion.fr/hal-01651612
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Submitted on : Wednesday, November 29, 2017 - 11:17:26 AM
Last modification on : Thursday, March 28, 2019 - 11:24:12 AM

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A. C. Marchat, Christèle Camelis. L’image de marque de la destination et son impact sur les comportements post-visite des touristes. Gestion et Management public, AIRMAP, 2017, Territoire, gestion publique et pilotage territorial, 5 (3), pp.43-58. ⟨10.3917/gmp.053.0043 ⟩. ⟨hal-01651612⟩

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