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Conference papers

L’engagement client : vers une nouvelle approche de la relation « individu-destination »

Anne-Cécile Marchat 1
1 IAE - Institut d'Administration des Entreprises
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Conference papers
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https://hal.univ-reunion.fr/hal-01649312
Contributor : Réunion Univ Connect in order to contact the contributor
Submitted on : Monday, November 27, 2017 - 2:15:31 PM
Last modification on : Wednesday, November 3, 2021 - 4:28:39 AM

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  • HAL Id : hal-01649312, version 1

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Anne-Cécile Marchat. L’engagement client : vers une nouvelle approche de la relation « individu-destination ». Congrès de l'AFM, Association Française de Marketing; IAE Lyon, May 2016, Lyon, France. ⟨hal-01649312⟩

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