https://hal.univ-reunion.fr/hal-01246279 Contributor : Réunion UnivConnect in order to contact the contributor Submitted on : Friday, December 18, 2015 - 12:49:39 PM Last modification on : Wednesday, May 11, 2022 - 8:30:03 AM
Julie Leroy, J. Morel, Bernard Cova, O. Badot. Capitalizing on Tales of the field: How to report ethnographic data in BtoB research ?. 13th International Marketing Trends Conference, Jan 2014, Venise, Italy. ⟨hal-01246279⟩