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Capitalizing on Tales of the field: How to report ethnographic data in BtoB research ?

Julie Leroy 1 J. Morel Bernard Cova O. Badot 
1 CEMOI - Centre d'Économie et de Management de l'Océan Indien
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https://hal.univ-reunion.fr/hal-01246279
Contributor : Réunion Univ Connect in order to contact the contributor
Submitted on : Friday, December 18, 2015 - 12:49:39 PM
Last modification on : Wednesday, May 11, 2022 - 8:30:03 AM

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  • HAL Id : hal-01246279, version 1

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AFRIQ | UNIV-REUNION | CEMOI

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Julie Leroy, J. Morel, Bernard Cova, O. Badot. Capitalizing on Tales of the field: How to report ethnographic data in BtoB research ?. 13th International Marketing Trends Conference, Jan 2014, Venise, Italy. ⟨hal-01246279⟩

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