Capitalizing on Tales of the field: How to report ethnographic data in BtoB research ? - Université de La Réunion Access content directly
Conference Papers Year : 2014

Capitalizing on Tales of the field: How to report ethnographic data in BtoB research ?

Julie Leroy
Centre d'Économie et de Management de l'Océan Indien
CV
J. Morel
  • Function : Author
Bernard Cova
O. Badot
  • Function : Author

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Business administration

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https://hal.univ-reunion.fr/hal-01246279

Submitted on : Friday, December 18, 2015-12:49:39 PM

Last modification on : Wednesday, May 11, 2022-8:30:03 AM

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hal-01246279 , version 1 (18-12-2015)

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  • HAL Id : hal-01246279 , version 1

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Julie Leroy, J. Morel, Bernard Cova, O. Badot. Capitalizing on Tales of the field: How to report ethnographic data in BtoB research ?. 13th International Marketing Trends Conference, Jan 2014, Venise, Italy. ⟨hal-01246279⟩

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