Modélisation de la résistance des boycotteurs par la classification
Abstract
We propose a model which explains the various types of boycott, an individual and collective consumer resistance, using clustering methods.
Nicolas Alarcon : Connect in order to contact the contributor
https://hal.univ-reunion.fr/hal-01188030
Submitted on : Friday, August 28, 2015-1:01:19 PM
Last modification on : Monday, April 29, 2024-11:28:04 AM