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Conference papers

Modélisation de la résistance des boycotteurs par la classification

Marinette Amirault-Thebault 1 Henri Ralambondrainy 2
1 IAE La Réunion - Institut d'Administration des Entreprises - La Réunion
2 LIM - Laboratoire d'Informatique et de Mathématiques
Abstract : We propose a model which explains the various types of boycott, an individual and collective consumer resistance, using clustering methods.
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Conference papers
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https://hal.univ-reunion.fr/hal-01188030
Contributor : Nicolas Alarcon Connect in order to contact the contributor
Submitted on : Friday, August 28, 2015 - 1:01:19 PM
Last modification on : Friday, January 21, 2022 - 3:30:17 AM

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  • HAL Id : hal-01188030, version 1

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UNIV-REUNION | LIM | FST-REUNION | AFRIQ

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Marinette Amirault-Thebault, Henri Ralambondrainy. Modélisation de la résistance des boycotteurs par la classification. XVIIe Rencontres de la Société Francophone de Classification (SFC 2010), Jun 2010, Saint-Denis, Réunion. pp.79--82. ⟨hal-01188030⟩

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