Radical Innovation Design

This collection gathers all publications dedicated to Radical Innovation Design (RID) methodology. RID is an innovative, comprehensive, structured and traceable methodology of innovative design that brings Design Thinking up to date. Deliberately focused on modelling usage situations and the user experience, it attaches great importance to problem setting. A cognitive model of the target activity is built to capture the effectiveness of current market solutions on the problems encountered by the different user categories in everyday situations. From this, algorithms determine the most relevant value buckets from which to ideate. These are the ones that create the most usefulness in terms of usage, for which the solutions on the market are the least effective, and which correspond to the company’s strategy.En savoir plus...